Certificate IV in Marketing and Communication
BSB40820 | River Oak College (Registration Number: 46425)
The BSB40820 Certificate IV in Marketing and Communication is a nationally recognised Certificate IV delivered 100% online by River Oak College. Designed for professionals moving into supervisory and coordination roles, this program builds the practical skills you need to plan campaigns, engage audiences, and drive business growth. Study at your own pace with real trainer support and assessments focused on workplace application — no exams, no classrooms. If you already have relevant experience, you may be eligible for Recognition of Prior Learning (RPL) to gain credit for what you already know.
River Oak College delivers nationally recognised training under the Australian Qualifications Framework (AQF). Registration Number: 46425
Who Is This Course For?
- Marketing coordinators and communications officers building formal skills
- Social media managers and content creators wanting a recognised qualification
- Business professionals moving into marketing or brand management roles
- Small business owners managing their own marketing and campaigns
What You'll Study
12 units: 6 core, 6 elective
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BSBCMM411Make presentationsIn this module, you'll learn how to skills and knowledge required to prepare, deliver and review presentations for target audiences. By the end, you'll have practical skills you can apply directly in your role.
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BSBCRT412Articulate, present and debate ideasIn this module, you'll learn how to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion. By the end, you'll have practical skills you can apply directly in your role.
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BSBMKG433Undertake marketing activitiesIn this module, you'll learn how to prepare, coordinate and review basic marketing activities. By the end, you'll have practical skills you can apply directly in your role.
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BSBMKG435Analyse consumer behaviourIn this module, you'll learn how to analyse consumer behaviour for markets and specific needs. By the end, you'll have practical skills you can apply directly in your role.
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BSBMKG439Develop and apply knowledge of communications industryIn this module, you'll learn how to research, analyse and apply knowledge of the communications industry. You'll build practical skills in the marketing communications industries.
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BSBWRT411Write complex documentsIn this module, you'll learn how to plan, draft and finalise complex documents. By the end, you'll have practical skills you can apply directly in your role.
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BSBMKG431Assess marketing opportunitiesIn this module, you'll learn how to identify marketing opportunities and to analyse and evaluate opportunities according to organisational marketing objectives. By the end, you'll have practical skills you can apply directly in your role.
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BSBMKG434Promote products and servicesIn this module, you'll learn how to coordinate and review the promotion of an organisation’s products and/or services. By the end, you'll have practical skills you can apply directly in your role.
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BSBCRT411Apply critical thinking to work practicesIn this module, you'll learn how to use advanced-level critical thinking skills in a workplace context. You'll build practical skills in using methods of analysis, synthesis and evaluation.
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BSBESB404Market new business venturesIn this module, you'll learn how to develop and implement a marketing strategy that is integrated into the business plan in order to improve the performance of a business venture. You'll build practical skills in analysing and interpreting market data.
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SIRXECM002Prepare digital contentIn this module, you'll learn how to prepare written and visual digital content for use across online platforms and ecommerce sites. You'll build practical skills in the ability to determine content requirements, create content that aligns with both organisational and customer needs, and complete content uploading.
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SIRXMKT006Develop a social media strategyIn this module, you'll learn how to plan and evaluate the use of social media. You'll build practical skills in the ability to determine suitable social media platforms, plan appropriate use and evaluate the effectiveness of social media activity.
These elective units have been selected to deliver the most industry-relevant outcomes for this course. All selections meet the qualification's packaging rules. If you have specific goals or prior experience in certain areas, speak with our team — alternative elective combinations may be available.
Career Outcomes
Marketing Coordinator
Marketing & Advertising
$55,000 – $72,000
Social Media Coordinator
Digital Marketing
$52,000 – $68,000
Communications Officer
Corporate Communications
$55,000 – $72,000
Content Coordinator
Digital & Content Marketing
$52,000 – $68,000
Brand Assistant
Marketing & Brand Management
$52,000 – $68,000
Key Skills You'll Gain
- Digital literacy and technology application
- Business operations and administration
- Critical thinking and problem-solving
- Professional communication
- Marketing strategy and campaign management
RPL vs Study: Which Pathway Suits You?
Both pathways lead to the same nationally recognised qualification. Choose the one that fits your experience and goals.
Recognition of Prior Learning (RPL)
WHAT TO EXPECT
- Personalised assessment based on your professional experience
- Credit for skills and knowledge you already possess
- Tailored support and feedback from your Assessor
- Option for targeted gap training if needed
THE PROCESS
Your past work experience, training, and skills are assessed against the qualification requirements. You provide evidence such as work samples, references, and demonstrations. Your Assessor supports you through each step.
IDEAL FOR
Experienced professionals who already have the skills and want formal recognition without repeating what they know.
Check Your RPL EligibilityOnline Study
WHAT TO EXPECT
- 100% online delivery with interactive learning resources
- Qualified trainers providing guidance and feedback
- Practical assessments focused on real workplace application
- Ongoing access to Student Services and trainer support
THE PROCESS
You work with a dedicated Trainer and Assessor to create a learning plan tailored to your professional and personal goals. Study at your own pace with 24/7 access to learning materials.
IDEAL FOR
Learners who prefer guided study and want to build new skills from the ground up.
Start Studying OnlineThe RPL Journey
From first enquiry to qualification. Here's exactly what happens when you choose the RPL pathway.
Preliminary Assessment
Discuss your experience and confirm RPL suitability prior to enrolment.
Online Enrolment
Submit your form and deposit to get started.
Kick-Off Meeting
Review evidence requirements and confirm electives.
Evidence Gathering
Collect documents, work samples, and references.
Assessment Review
Your Assessor evaluates your evidence.
Competency Conversation
Discuss your experience in a one-on-one meeting.
Outcome & Feedback
Receive a detailed report on completed units and gaps.
Gap Training (If Required)
Complete short, targeted training to finalise competency.
Qualification Award
Receive your nationally recognised qualification from River Oak College.
Not sure if RPL is right for you? Our team can assess your eligibility during a free Preliminary Assessment. No cost, no obligation.
Book Your Free AssessmentFrequently Asked Questions
Course duration depends on your chosen pathway. RPL (Recognition of Prior Learning) typically takes 3 to 6 months, as it assesses your existing skills and experience. The online study pathway is self-paced -- most students complete within 12 to 24 months depending on the qualification level.
Recognition of Prior Learning (RPL) is a formal process where your existing skills and experience are assessed against the course requirements. If eligible, it may reduce the amount of study you need to complete. You provide evidence such as work samples, employment references, and other documentation that demonstrates your competency. If you think you might qualify, our team will review your background and guide you through the next steps.
We offer flexible, interest-free payment plans to make your qualification affordable. You can choose to pay weekly, fortnightly, or monthly, whatever suits your budget. There's no credit check required, and you can start studying once your plan is set up. Contact our enrolment team to arrange a plan that works for you.
Yes. River Oak College (Registration Number: 46425) delivers nationally recognised qualifications under the Australian Qualifications Framework (AQF). All qualifications are accepted by employers and institutions across Australia.
Absolutely. Our courses are delivered 100% online and designed for working professionals. You study at your own pace with 24/7 access to learning materials. There are no scheduled classes or mandatory attendance. You fit study around your work, family, and lifestyle commitments.
Every student is assigned a dedicated trainer/assessor who provides personalised support throughout your course. You'll have access to our student support team via phone, email, and live chat. We also provide study guides, assessment templates, and additional resources to help you succeed. If you need extra time or assistance, we're always happy to work with you.
Entry Requirements
There are no mandatory entry requirements for this course. To get the most out of it, you should:
- Have basic digital literacy skills (using email, websites, and word processing)
- Be comfortable reading, writing, and communicating in English
- Have access to a computer or device with internet access
If you're unsure whether this course is right for you, our Course Advisors are happy to chat and help you decide.
Before You Enrol
All applicants complete a short Language, Literacy and Numeracy (LLN) assessment online before we issue enrolment paperwork.
Pricing
Already working in a relevant role?
If you already have relevant work or business experience, you may be eligible for RPL. Our team can help you find the right pathway.
Already experienced?
RPL: RECOGNITION OF PRIOR LEARNING
If you already have the skills and knowledge from your career, RPL lets you get formally recognised without repeating what you know. Submit evidence of your experience and our assessors will map it against the unit requirements.
$1,495
$1,295
or from $50/week over 26 weeks
Get Started with RPLReady to learn?
ONLINE LEARNING
Study online at your own pace with guided learning content, practical assessments, and trainer support. Flexible delivery designed for working professionals.
$3,995
$2,995
or from $39/week over 78 weeks
Start StudyingNot sure which pathway suits you?
Many students combine RPL for units where they have experience with Study for new areas. Contact us to discuss your best option.
Flexible payment plans available: weekly, fortnightly, or monthly.
Credit Transfer
If you have already completed the same unit of competency with another Registered Training Organisation, you may apply for Credit Transfer. Each equivalent unit attracts a per-unit discount from the total course fee. Contact us with your transcript for an assessment.
How to Enrol
Getting started is simple. Here's what to expect for both pathways.
Talk With Us
RPL: Free Preliminary Assessment. Send your résumé and any previous qualifications so we can confirm suitability.
Study: Course Advisor discussion to confirm goals, electives and any prerequisites.
Complete Your LLN Assessment
All applicants complete a short Language, Literacy and Numeracy (LLN) assessment online before we issue enrolment paperwork.
Enrolment Form & $500 Deposit
Once suitability is confirmed and LLN is complete, we send your enrolment form. Return the form and pay the $500 deposit to secure your place.
Get Started
Study: Receive login details, access the learning platform and meet your Trainer and Assessor.
RPL: You are paired with an Assessor and begin the RPL journey.
What Our Students Say
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Enquire Now
Have questions about Certificate IV in Marketing and Communication? Get in touch and we'll help you find the right pathway.
Completion of this course does not guarantee employment or business success. Outcomes depend on individual effort, market conditions, and external factors outside our control. River Oak College | Registration Number: 46425